Today’s GOOD blog has a great article on Nutriset’s “Plumpyfield” franchising system for Plumpy’nut, a fortified peanut-butter like product designed to treat acute malnutrition and save the lives of starving children at low cost. Under the program, they’ve franchised production of their core product to local producers in markets like Haiti, Sudan, and Uganda, empowering local producers to build their own market-based distribution networks and businesses while helping save lives.
The article also talks about Living Goods, which uses an Avon-style army of door to door saleswomen to sell cooking products fortified with nutrients that are often missing in poor families with access to only or two staple foods. In both cases, local entrepreneurs are being tapped to created a broader market for important products.
Check it out: Should Fighting Hunger Be a Franchise Business?.